Thanks to virtual booths, the exhibition area is open 24 hours a day. Each exhibitor has a virtual space to insert information, documents, images, and link to websites and social media channels for the company and/or its products and services.
Beacon technology allows event participants to be notified – while in the physical exhibition area – of their proximity to the booth of a product or service that they already visited virtually. This increases the integration between the physical and virtual experience, resulting in an increase in the interactivity and ROI of exhibitors.