Okay, now we can say it. We have been waiting for the end of the year, the announcement of the first vaccines, the appearance of a timid light at the end of the tunnel, to say something that we’ve been thinking for a while, now – or rather, something that we have observed for a while, since what we want to talk about today is a distillation of what we have seen happening in recent times.
Nothing will ever be the same as before,
because everything will be, one way or another, different.
Ok, if one puts it this way, it can be a bit provocative. Many of you could tell us that no, we will go back to doing things like we did before the end of February 2020. In the world of corporate events we will go back to hold in-presence events, we will return to have physical stands to visit, classrooms to attend, auditoriums where to listen to the luminaries of different sectors. Even bars where to go for a coffee and some chatting/networking. Of course, we don’t want to say that this won’t happen again. And we would also like to say: fortunately.
Because if it is true that, thanks to the work done over many years, at SharEvent the pandemic has moved our events from offline to online without creating major traumas and indeed opening up new perspectives and possibilities, let’s be honest: we too lack the sociality that a physical coexistence implies. We miss it in everyday life and we miss it on special occasions, even work ones as well as for concerts, theater, large events.
So no, we don’t want physical events to never return. Though, nothing will go back to being exactly the way it was when we paused everything for the first lockdown. And this will happen because we have changed our outlook, we have expanded it to include areas and options that were simply more difficult to see and imagine before.
We have acquired skills, abilities and a resilience that, without the abrupt trauma of the pandemic, we would have taken much longer to acquire. We left our comfort zone so fast that we quickly learned to understand what works and what doesn’t, how things have to be done to make them right and what technologies can help us in this. We figured out how to get involved in different ways and still get the same optimal results.
We see it every day:
9 months ago we should have promoted and explained to our customers things that today are the very same requests with which they knock at our door.
Nothing will be the same because even when it will look like it is, we are going to be different. There are three areas in which this difference will be most marked, as we see it:
1. Online and offline are two sides of the same coin
SharEvent was born, long before the pandemic, to integrate the physical experience of events with a series of tools that would augment possibilities through the use of technology. And this both for the organization and management of the event as well as for its attendance by different users. This is why SharEvent has always been both a management software and an App, both a promotional and marketing tool and a social and networking resource. We built it this way not because we could foretell the future, but rather because, having worked for years in the world of corporate events, we already understood how technology could become a tool to make things better, more accessible and satisfying. However, if until the advent of this terrible 2020 the application of these tools to a physical event was “an extra feature” to which only the most advanced and far-sighted organizers referred, it has now become the norm. Honestly, could you ever think of an event that does not include additional online activities, parallel to or even supplementary to offline ones? No? We thought so too. Especially since you organizers are telling us this, directly, by requesting as a normal feature the same ones that you previously considered optional.
2. It’s all about rithm. An event is a score: whether rock or classical, it depends onthe conductor
When technology becomes symbiotic with the design of experience, its management becomes like conducting an orchestra. You no longer have to worry about what tools are needed, rather about the overall effect you want to achieve. If, for instance, you want to play a rock piece or a symphony. Now that this mindset has become part of the everyday business of organizing business events, how can we go back? And above all, why should we?
3. It is not substitution, it is integration
For some time there has been talk of hybrid events. At the beginning the term was often used to make the transition from offline to online less traumatic, a set of certainties on which to graft the unknown. Today, hybrid events are the norm of how we see our future in the world of corporate events. If some of our clients – job fairs, for example – have already declared that they will move their entire business online because the management opportunities and results that are achieved by creating only online events are way better, most event organizers are adopting, in planning next year’s events, a hybrid approach.
There will still be physical events, perhaps mostly those of large and very large dimensions, and they will take full advantage of the technology available to enrich the experience of the physical coexistence of people within a venue. Alongside them, there will also most likely be a series of appointments – even completely new ones – which will take place entirely online. Yes, even when you will be able to have in-presence events, you will still have some online events, virtual events. Why? Two factors:
- cost / opportunity balance: with the same budget and – often – the same technology, you can organize a higher number of online events, and therefore provide more training, strengthen the community, invest in relationships and increase the overall ROI of the activities. Why leave all this on the table?
- democratization of the offer: allowing people to participate in events remotely, with the same rich experience but without the cost that a trip entails, both in economic terms and in terms of time and energy. This way the audience is expanded and, consequently, are opportunities and satisfaction.
In all this, as we said, we can’t wait to go back to physical events, those where we are many, all together, in the same place. But if we don’t feel like packing, we’d also much love to be able to participate from the living room, half dressed but ready to go around the world in an unimaginable time in physical reality. So, why not?
Have you already started planning your events for 2021?
Contact us for a consultation or a free demo and discover the full potential of your next event.